The frog who noticed the boiling water…

There were once a bunch of frogs. They all jumped into a pot of water. You know how the story goes.

frog in water

Except… in this case, it ends differently.

As the heat is slowly turned up, something happens. One of the frogs looks around, and actually notices the heat. He begins analyzing and forecasting what this rising temperature means for his future. He jumps out of the pot and encourages others to do the same. While the others are afraid of the risk of leaving, he is afraid of the risk of becoming extinct due to inaction.

As the last remains of an industrial era begin to warm towards a boiled extinction, Seth Godin repeatedly displays the uncanny ability to see the trends and encourage others to join him in the “revolution of our lifetime“. The greatest question remains how many will jump, unaware of what’s happening around us.

Frogs in pot
* The original image has been modified above

Seth Godin comes to Orange County

Last night, at the Renee and Henry Segerstrom Concert Hall in Orange County, CA, in an event organized by Linked OC and its founder Bryan Elliott, amidst an engaging and inspiring mix of stories, analogies, quips and quotes Seth Godin essentially made the following point:

(My paraphrase) In a world where the speed of business cycles are exponentially increasing, there is no longer time to copy what others are doing. There is not enough time to imitate. Assemble the required inputs, create something remarkable with it, and distribute your art and ideas far and wide. The barriers to distribution are gone. CEOs, marketers, and well, everybody can take a lesson from this. But, the one catch is that you have to take initiative. Which, for many of us, is counter to everything we’ve been taught in school and in our jobs.

If you want to be challenged by one of the few guys who consistently thinks outside the box, check out his latest “Poke the Box” (which by the way has no title on the book cover for a couple of very interesting reasons, and is the first release from “The Domino Project”). Want to interact with Seth directly? Check out his rare Q&A session on Twitter, Friday, March 4 at 10 am PST

Poke the Box, Seth Godin

“Once you get your ducks in a row, what are you going to do with the ducks?” – Seth Godin

Good question. Do something. Let’s Go.

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