The Evolution of Customer Acquisition at CRM Evolution #CRMe10

Last week, I had the privilege of attending and speaking at the CRM Evolution Conference at the New York Marriott Marquis. It was a great couple of days. Big hats off to Paul Greenberg, David Myron, the rest of the team at Information Today, and the unsung heroes that race around behind the scenes to pull off an event such as this.

Instead of providing my own analysis, check out the fantastic write ups from Paul Greenberg, Esteban Kolsky, Chris Bucholtz, Andrew Boyd, Denis Pombriant, and Marcio Saito for more coverage of the event and mark your calendars to attend next years event which promises to be even better.

The Accidental Community was well represented by Mike Fauscette, Brent Leary, Jesus Hoyos, Prem Kumar Aparanji, Mitch Lieberman, Esteban Kolsky, Dr. Natalie Petouhoff, and Michael Krigsman.

On Tuesday morning, I spoke on “Evolving Customer Acquisition for the Social Business”. By show of hands in the room, probably 2/3 of the attendees stated that they were marketing folks, followed by some sales people, senior execs, and a couple of customer service people.

I started off telling the story of Hazel Bishop, and how because of the ability of her company’s ad firm, they were able to harness the rapid widespread adoption of the television to transform a struggling $50,000 a year company to a high flying $10,000,000 a year company in less than 3 years. That triggered a surprising response from one unnamed woman from the lively crowd which set a great tone for rest of the presentation. There was some compelling question and answer after the presentation related to trust and privacy and what it meant to be social in this era. It was a fascinating and unexpected conversation which elicited some strong and insightful opinions from the audience.

During the presentation, I highlighted four examples of companies that are doing innovative and interesting things in attracting new customers, and are being rewarded for their efforts.

The Old Spice Man
The Pepsi Refresh Project
Eloqua
HubSpot

There are too many people to thank for making it a great event for me personally and professionally. A very heartfelt thank you to those of you who attended my session, and especially to those who live tweeted. To those I was able to meet and talk with throughout the conference, I look forward to continuing the dialogue. Please feel free to view and download my presentation below. Just please attribute the work if you publish and use it according to the Creative Commons license attached.

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12 Responses to The Evolution of Customer Acquisition at CRM Evolution #CRMe10

  1. Marcio says:

    Thank you for the mention and link, Brian.

    • Marcio, it was a pleasure meeting you at the event. Talk soon, BV

  2. Pingback: Tweets that mention The Evolution of Customer Acquistion at CRM Evolution #CRMe10 « Brian Vellmure's CRM Strategies Blog -- Topsy.com

  3. Ray Brown says:

    Hi Brian I am so jealous that I couldn’t make it to what seems to have been a great event. I love your presentation and will use some of it locally if I may.

    • Thanks Ray for the kind words.

  4. Sheila Bohan says:

    Brian, I enjoy the blog. The evolution of cust. acquisition is definitely an interesting topic, especially now that there are more channels than ever before. Also, thanks for the Eloqua shout-out!!

    • Thanks Sheila for stopping by and sharing your kind words.

  5. $50k to $10 mill is phenomenal, the first non smear lipstick is a hell of an invention however, I’m sure if somebody came up with something so innovative it may take off in a similar way.

  6. jefflogden59 says:

    The whole idea of customer acquisition has change. It used to be hire salespeople and smile and dial. Today, it is create great content like Juan Eloqua or Captain Inbound. Companies need to adapt to this new world.

    Congratulations on being named a top B2B marketing blog. That’s quite an honor. I’m pleased to share the news that Fearless Competitor was also named to that great list. It’s nice to meet you.

    Jeff Ogden, the Fearless Competitor
    Find New Customers
    http://www.findnewcustomers.com
    @fearlesscomp

  7. Pingback: Kickstarting your Social CRM Initiative: 5 Fundamentals and 5 Immediate Opportunities to capitalize on « Brian Vellmure's CRM Strategies Blog

  8. Pingback: It’s a 2.0 World – Part One: A recap of the Sales 2.0 conference « Brian Vellmure's CRM Strategies Blog

  9. Pingback: Kickstarting your Social CRM Initiative: 5 Fundamentals and 5 Immediate Opportunities – Value Creator (BrianVellmure.com)

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