Media turn to CRM to cut losses

More and more companies across industries are turning towards CRM in order to better understand their customer base, and provide them product and service offerings that provide an extremely high value proposition. Times like this provide the backdrop for the greatest need and delivery of innovation. Are you waiting and hoping for things to turnaround, or are you driving change to compete and excel in this marketplace?

Beleaguered by declining reader­ships and the exodus of advertis­ers, media companies have begun furiously experimenting with new strategies they hope will help them retain their relevance, including personalized newspapers and online migration.

These companies also have re-energized interest in robust CRM programs, like the one Disney launched last week.

via Media turn to CRM to cut losses – DMNews.


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